Metal Types

At GAIL Jewelers we utilize both 18k Gold and Platinum in our designs. Understanding the qualities of each type of jewelry metal can help ensure that the piece you select today will stay as beautiful as it is today for a lifetime. We believe in using the appropriate metal for each piece.


Platinum is generally 95% pure and does not tarnish. Platinum is the heaviest of all the precious metals weighing approximately twice as much as karat gold. Therefore, it requires approximately two times the grams of Platinum to make the same piece as it would in Gold. Platinum is also known for its strength and pliability, just one gram of platinum can be drawn into a fine wire over one mile long. While it is extremely strong, it is mailable and can bend easily depending on the design of the item. Platinum is naturally a dull, grey color and is electro-plated with Rhodium to obtain it’s bright, white shiny finish.


Pure 24 karat gold is rarely used in jewelry because it is too soft for frequent wear. Gold is mixed with alloys like copper, silver, nickel, and zinc to give different colors, strength, and durability. Gold's purity is measured in karats, which indicate out of 24 parts how many parts are gold. For example, 18kt gold contains 18/24 gold and 6/24 alloy, while 14kt gold contains 14/24 gold and 10/24 alloy. Gold is naturally a very tough metal and is excellent to set diamonds in. It sustains scratches easily and can be repaired with ease. Any of our designs can be made in 18k Yellow, White or Rose Gold. Just like Platinum, White Gold is electro-plated with Rhodium to obtain it’s bright, white shiny finish.

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