Pure 24 karat gold is rarely used in jewelry because it is too soft for frequent wear. Gold is mixed with alloys like copper, silver, nickel, and zinc to give different colors, strength, and durability. Gold's purity is measured in karats, which indicate out of 24 parts how many parts are gold. For example, 18kt gold contains 18/24 gold and 6/24 alloy, while 14kt gold contains 14/24 gold and 10/24 alloy. Gold is naturally a very tough metal and is excellent to set diamonds in. It sustains scratches easily and can be repaired with ease. Any of our designs can be made in 18k Yellow, White or Rose Gold. Just like Platinum, White Gold is electro-plated with Rhodium to obtain it’s bright, white shiny finish.